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It’s Time To Really Look At Your Website

with 15 comments

By Skip Cohen

You can’t be in business today without a website, but if your website doesn’t have the look and feel you need or, even worse, if it’s not working the way it should then what good is it?   Right now, early in the year, is the time to look at every aspect of your business, especially your website.   Your website is your calling card – it’s the one vehicle virtually everybody interested in hiring you is probably going to see first.

It’s time to update your site and really put yourself out there. Think about it – so many of your counterparts, because of the economy and their fears/concerns about business are pulling back.   That makes this the perfect opportunity for you to make your work really stand out.   You’ve got a chance to be in the spotlight almost by yourself!

So, before you blame the challenges in your business on the economy or the Uncle Harrys of the world, are you happy with your website?    Is it time for a face lift and a new look for your business?   When was the last time you updated images and the information on your site?

Does the work you show in your galleries represent your full range of skills?  Are you presenting a diverse image?  I know everyone has a specialty in their skill set, but your potential clients don’t know that.  For example, you never know when a potential bridal candidate has an interest in new product shots for another aspect of her life, her business.  Or you might have a potential commercial client, who while looking at your website, realizes he/she needs an updated headshot for the company’s annual report.   The list could go on and on, but the point is simple – show work on your site that’s diverse.

And what about response time?  Do you check your site every day to make sure it’s working the way it should?   At IPI’s summer convention last year one of the attendees told me everyone in his studio has an assignment each morning – they check a different page on the website to make sure it loads the way it should and looks right.  You look at your website under the same conditions every day.  It’s time to check it under different conditions and platforms.

Your website is critical to your success.  It won’t do any good creating the greatest images of your life if people can’t find them on your site, they take too long to load or simply lack excitement in the quality of the presentation.

Here’s a great question to ask about your website:  Are the images and the information on your site so strong that people can’t walk away from it?  Make yourself and your website habit-forming! It needs to have so much impact, people share your URL, your images and are talking about your work!   You’re the only one who can truly build you brand and your website is one of the key vehicles to keep you at the top!

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Written by scottbourne

April 23, 2010 at 2:24 am

Posted in Marketing

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