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Posts Tagged ‘guerilla marketing

Community Involvement and Professional Photography Go Hand-in-Hand

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By Skip Cohen

Years ago I heard Jay Conrad Levinson speak at PPA’s Marketing and Managment Seminar.  It was an incredible presentation from the creator of  “guerilla marketing”, but one idea stayed with me more than any others.  In the top 100 list of things Guerilla Marketers need to do was be involved in the community.  It’s a simple concept – people like buying products from companies they perceive as giving something back to the community.

In this economy, everybody is looking for ways to get their name out there ahead of the competition, so here’s the easiest tip of all to implement right now…get yourself involved in your community.  Look for local events where you can volunteer your time and services.  Look for charities that need help.    The community has been good to you, or at least you’re hoping they will be, so you need to be good to the community!

If you’re looking for more ideas on meeting the challenges in marketing today, check out Levinson’s website at


Written by scottbourne

March 25, 2010 at 7:57 am

Posted in Marketing

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