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Who’s Your Audience?

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No matter what video camera you use or what subject you capture, knowing your audience is key to making a successful video.

Knowing who’s watching is an important step in the planning process. Determining who you will target with the project will also have an impact on the content you gather and the way in which you present the information.

For instance, if you’re shooting a soccer match for training purposes, you’ll record more technique than if you’re shooting it for posterity.

Think about who will see your video before you even set up your camera. Then you’ll know what you should be shooting.


Written by scottbourne

November 16, 2008 at 6:20 am

Posted in Tips

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