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Could Your Photography Business Be Disintermediated?

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By Scott Bourne

Technology is changing the way some companies do business. Your company could be disintermediated if you don’t change with it. But an alternate way to look at it is to say that your company may disintermediate your competitor. It all depends on how you look at or use technology.

Here’s an example of how changing technology is impacting the video rental business.

Hollywood Video, based in Wilsonville, Ore., is shutting down 2,500 video rental stores nationwide.

The once-booming chain has fallen victim to changing technology as consumers turn to video-on-demand services, inexpensive video vending machines such as RedBox and to mail and Internet movie rental company Netflix.

I remember when Hollywood Video was opening a store a day. I was impressed by their rapid growth. But that was in the 1990s, and as much as it makes me feel old to say it, that was a a very long time ago. Times change. Technology changes. Consumers change. What about you?

If you’re employing all the old guard techniques and technologies, you could be in danger of becoming fungible. If you can be easily replaced by another photographer who has a better grasp of technology than you do, you have two choices. Stand pat and watch it happen (can you say Hollywood Video) or, you can advance, rethink, retool and move forward, embracing new technology and trends and maybe you will be the one to replace the other guy/gal.

Digital SLRs, digital post-processing, blogs, online portfolios, social media, e-mail, portable computers and even iPads have changed and are changing most of what happens in the typical photography business.

Pay attention to this stuff and ask yourself how you might use it to make your business more responsive to client needs. After all, Hollywood Video’s demise didn’t happen in a vacuum. It wasn’t just the fact that new technology existed – it was the fact that their customers demanded and embraced the new technology while Hollywood Video didn’t that made the difference.

This post sponsored by WHCC – White House Custom Colour – Get Five Free 8×10 Prints From WHCC


Written by scottbourne

May 21, 2010 at 3:48 am

Posted in Business

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One Response

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  1. This is outstanding advice. My first business failed because I didn’t pay attention to new technology. I won’t let that happen again. Thank you for reminding me and all of us.

    Tom Tomlinton

    May 24, 2010 at 5:14 am

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